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Why The Personal Success Academy Was Formed

The Personal Success Academy is part of The Academy Group of companies headed up by CEO Bev James.

Bev is well known for her work with The Coaching Academy, a company formed in 1999, which has grown to be the largest coach-training provider of its type in the world.

Since 1999, The Coaching Academy have delivered free introductory coach training days to thousands of delegates in addition to formally training those who go on to add coaching skills to enhance their current job and those who go on to become full or part time professional coaches.

Even though a great many people go on to become professional coaches, there are many more who attend our training events who do not wish to invest in a Diploma course. They often leave with a thirst for knowledge and a newfound desire for personal development which is exactly why The Personal Success Academy was formed.

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Meet Your Personal Success Academy Coaches

All of the modules in The Personal Success Academy are delivered by the cream of the UK's finest coaches. They have been hand-picked from our carefully selected pool of experts and we encourage you to view each module presenters as your own personal coach throughout your Personal Success Academy journey.

Bev James CEO

Bev is a personal performance coach, business mentor and author of The Sunday Times bestseller DO IT! OR DITCH IT which is now also available as a free business and productivity app.

As Managing Director of The Coaching Academy and Director of Mentoring for the government initiative Start Up Loans, she has an absolute passion for people and personal success. Bev's philosophy is that life is what you choose to make it, which is why she continues to develop her own personal development and takes a hands on approach to designing each module for The Personal Success Academy.


Kris Robertson

Kris is a Performance Coach, Trainer and Mentor as well as Operations and Training Director of The Coaching Academy. With a degree in Psychology, Kris initially started his career in HR and it was during a CIPD qualification that he came across coaching and the importance of learning and development. Using his wealth of experience, Kris absolutely knows how to improve peoples' performance and how to implement effective initiatives for individuals.


Pam Lidford

Pam is one of the top confidence coaches in the UK with more than 24 years of experience. As well as being an Accredited Performance Coach and Coaching Supervisor, Pam is also a Master Practitioner in Neuro Linguistic Programming and a Thought Field Therapist.

Pam has trained and coached thousands of people and was once described as a "new guru" by the Evening Standard newspaper. She is an advocate for personal development of all varieties and continues to reap the benefits of learning new skills for personal success and achievement.


Ann Skidmore

Ann has helped advise over 18,000 people and is an international award winning Image and Colour Consultant. She was one of the first people to be qualified in the UK as an NLP Coach and is now a Certified Trainer of NLP.

Ann uses her expertise and experience in business psychology, coaching and NLP to bring practical and lasting change for her clients. She has appeared in numerous magazines and on radio. In addition to this Ann has recently appeared on Ideal World TV shopping channel.


Sarah Urquhart

Sarah is an Accredited Executive Coach with over 12 years worldwide coaching experience and clients across many different industries. Her expert skills allow her to help people quickly identify the routes forward to improved performance.

Sarah is an expert on NLP and human communication and helps her clients understand how to improve their relationships and performance. She knows first-hand how to design personal development programmes as her previous projects have been both award winning and highly commended at a national training level.


Dawn Breslin

Dawn is a TV Presenter, Bestselling Author and leader in personal development. Dawn specialises in the area of human potential and self-discovery and inspires people to broaden their possibilities, reignite their passion for goals and create a vision for a more fulfilled life.

Through Dawn's self-awareness process she has empowered many different types of people to develop a powerful connection with their true potential. This deep connection has lead them to confidently and courageously express their true gifts and talents in the world.


John Perry

John is a leading authority in stress management, stress coaching and health psychology. He has worked as a teacher, police trainer, primary care counsellor, occupational stress consultant, executive coach and university senior lecturer. John has a vast amount of experience in training and coaching and his qualifications range from an MSc in Health Psychology to NLP, Personal Construct Psychology and Human Givens Psychotherapy.

John combines a high level of academic and professional qualifications with a practical, down-to-earth approach to helping clients to overcome stress and achieve personal and business success.


Susan Grandfield

Susan Grandfield is a Personal Effectiveness Coach, Trainer and Writer who has worked with individuals and teams to help them achieve more of the success they dream of. Having spent 10 years working in the hospitality industry in various HR and L&D roles, Susan then became a People Development Consultant. Since then, she has worked with a variety of organisations in the public and private sector to design, develop and deliver highly effective development solutions. Using a Mindfulness based approach, Susan enables clients to increase their resilience when facing challenges and also their ability to relax.


Ben Hunt-Davies

Ben Hunt-Davis MBE is an Olympic Gold Medallist and former competition rower. Since retiring from competitive sport in 2000, Ben has worked as a Keynote Speaker and Performance Consultant. His clients have included many FTSE 100 companies and entrepreneurial leaders.

Ben helps clients find the ideal tactics to focus on what matters and to imaginatively and adventurously seek improvements for achieve their best possible performance.


Ann Carver

Ann Carver is a Personal Success Coach, Author, Public Speaker and Founder of Hey Big Spender Ltd and a leader in the field of wealth coaching. Ann works with both not-for-profit and commercial organisations to deliver her successful money management programmes.

Ann is also a social entrepreneur - someone who sees or experiences problems in life and takes action to change. Ann has designed unique products and services to enable other people to adopt simple and effective spending habits.


Evie Serventi

Evie is a Journalist and Editor with a specialism in health and fitness. Evie's experience in both the corporate and sports sectors has seen her build a broad yet specialised portfolio of work and clients. Evie is currently studying a Masters in Sport and Exercise Psychology and is interested in researching causal links between the body and the mind in relation to behavioural change, motivation, anxiety and self-esteem. She also mentors people who want to improve an aspect of their life whether it be physically, emotionally or both.


Sonia Beldom

Sonia is a Confidence and NLP Coach, Media Trainer and TV Presenter with an impressive range of tools and techniques to share on creating personal impact. Sonia's clients include presenters, business people, media-facing experts and those new to the microphone, stage and camera. Highly experienced in the entertainment industry Sonia developed specialised training skills which enabled people to perform at their peak - on and off screen. Sonia then brought these skills to training people in the corporate sector, where she currently holds training seminars, facilitates creative business meetings and works one-to-one with CEOs and MDs or large corporations.


Joe Wicks

Joe is a Personal Trainer and online Nutrition Coach with a refreshing and creative approach to exercise. Joe has helped over 10,000 client transformations take place thanks to his nutritional expertise and exercise insight. Joe's philosophy to health and fitness is simple. Fuel your body with lots of food and concentrate on correctly timing your macronutrients to ensure your body burns fat, increases in energy and transforms you into the shape of your life.



The Personal Success Academy is run by the The Coaching Academy Ltd, with the registered office address of Gable House, 18-24 Turnham Green Terrace, Chiswick, London, W4 1QP.

The Coaching Academy Ltd Company Registration Number : 03935541 (Registered in England)

The Coaching Academy Ltd VAT Registration Number : GB104508744